Fashion Lookbook Photography Ashton K

Lookbooks introduce your collection to press and buyers, and the photography is pivotal to how your brand is received. This shoot with designer Ashton K is a strong example of what a well-executed London lookbook can look like when creative direction, styling, model casting and photography all come together. 

Based in London and available across the UK, lookbook photography for independent designers and fashion brands is a core part of what I do. From concept to delivery, every shoot is crafted to tell the story of your collection and give your brand imagery that works across your website, social media, press and buyer presentations.

Working with independent designers, emerging labels and established brands, I bring the same sharp editorial eye and full production capability to every project, location sourcing, model casting, MUA, styling and post-production all available.

Looking to shoot your next collection? Get in touch and let's create something worth sharing.

Photography & Creative Direction: Matthew K @pharsirme Designer: Ashton K @ashtonkpilesaar Model: Precious @precieuxjoie Wardrobe, Styling & Hair: Benedicta @bennyyy.o Makeup: Abimbola @gambinifaces

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Back Stage at Montsand SS26